This fall, students from 星空传媒's Travel & Tourism Management program, led by Professor Anna Sasso, had the unique opportunity to explore South Tyrol, Italy鈥攁 region renowned for its balance of tourism and conservation. This immersive field trip brought students face-to-face with the challenges and innovations driving sustainable tourism today..
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The trip was packed with opportunities to learn, from exploring the gardens of Trauttmansdorff Castle to experiencing South Tyrol鈥檚 digital tourism marketing techniques. For Kevin Gonzalo Lucco, a Business Administration major with a keen interest in sustainable tourism, the region鈥檚 tourism model was particularly inspiring: 鈥淭he region鈥檚 ability to market its diverse attractions鈥攏ature, history, wellness, and adventure鈥攈as made it a top destination for travelers worldwide. Bolzano鈥檚 tourism strategy, rooted in sustainability and promoted through expert digital marketing, has successfully turned South Tyrol into a sought-after destination.鈥�
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For many students, like Simone Grace Mitchell, experiencing the region firsthand emphasized the importance of connection with their subject: 鈥淭his trip has made me understand that the best travel experiences are not the ones where you see the most or do the most, but the ones where you feel the most connected to the place and the people around you.鈥�
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South Tyrol鈥檚 tourism model integrates nature, culture, and innovation鈥攑rinciples that left a lasting impression on the students. Emma Morielli, a Communication and Digital Media major, noted, 鈥淢arketing strategies in the region are well-designed to enhance 鈥� the rich local tradition and commitment to sustainability. South Tyrol manages to keep its charm alive and to promote conscious and respectful tourism.鈥� Robert Scaglione, an Interdisciplinary Studies major, also noted Bolzano鈥檚 integrated approach to tourism strategy: 鈥淚n communities like Bolzano, marketing strategies focus on promoting authentic, immersive experiences that connect tourists with the local culture.鈥�
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As the Travel & Tourism Management program at AUR continues to prioritize sustainability, experiential learning opportunities like this trip to South Tyrol offer students an enriching platform to learn, grow, and connect. Through such experiences, AUR empowers students not only to understand sustainable tourism but also to drive positive change in the industry.