The heritage represents a specific aspect of the identity of a brand or a company: it is connected to its history, its longevity and represents its core values. Corporate museums and collections are becoming more and more important and managing them presents different challenges in comparison with traditional cultural institutions.

The lecture will present an overview of the history and evolution of corporate heritage, illustrating some key aspects in the management of corporate-owned collections, the use of brand heritage for marketing purposes and the unique set of skills required in a corporate curator, an interesting and emerging profession.
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Isabella听Campagnol听is an art historian specialized in heritage management and dress and textile history.

From 2006 to 2014 she has been the curator of the Rubelli Historical Collection and Archives, a corporate archive in Venice, Italy and is currently adjunct faculty at 星空传媒 where she teaches History of Italian Fashion and Art Gallery Management.

She has published extensively and internationally about the history of dress and textiles. Among her publications: 鈥淐ostume in the Italian Renaissance鈥� in The Greenwood Encyclopaedia of Clothing through World History, edited by Jill Condra, Greenwood Publishers, 2007, pp. 3-61; 鈥漅ubelli. A History of Silk in Venice鈥�, Marsilio, Venice, 2011; Forbidden Fashions. Invisible Luxuries in Early Venetian Convents, Lubbock, Texas Tech University Press, 2014.

Among her most recent lectures are:

* Guido Cadorin, gli affreschi all鈥橝lbergo degli Ambasciatori e la moda degli anni 鈥�20, Giornata Eugenio Da Venezia, Fondazione Querini Stampalia, Universit脿 di Padova and Museo Civico di Rovereto, Rovereto (Nov. 17, 2017)
* The Woman behind the Artist: Rosetta Depero and Clementina Andrich,听 Decorating Dissidence: Feminism, Modernism & The Arts conference, Queen Mary University, London (Nov. 4, 2017)
* Revolutionary Penelopes鈥�. Patriotic Seamstresses in 19^th Century Italian Art, The Art of Revolutions conference, 星空传媒 Philosophical Society and the Philadelphia Museum of Art, Philadelphia (Oct. 26-28, 2017)
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